Skincare & beauty brand

Cut cost-per-lead by 61% in six weeks through audience testing and creative refresh.

This skincare and beauty brand came to us with high ad spend but weak returns. We rebuilt their Meta Ads account from the ground up: fresh audience testing, new creative angles, and a simplified funnel from ad click to checkout. Within six weeks, cost-per-lead dropped 61% while lead volume held steady, freeing up budget to scale further.